catering industry is a business opportunity, want to succeed in the catering industry, there are some tricks you need to master, otherwise the risk is great. Want to do catering industry, need to pay attention to what matters? How to avoid risks? Here we come to understand.
1, the correct positioning of the market
Although a lot of
enterprises in the selection of the main target market at the same time, but also from the reality to select multiple market segments as the enterprise can compete for the market, as far as possible to meet the needs of a few consumer groups. To throw in a price not to relax, look for a market without changing business ideas, change to a market, a consumer group practice.
also market positioning should be dynamic positioning, to change the traditional manufacturing circumstances, immutable and frozen, and change, with the market to follow the market, flexible operation market atmosphere. And according to the re study the market changes timely, decisive and determined new position, broaden their horizons, and constantly adjust the market structure, take the initiative to adjust the market structure, actively seize the market, constantly introducing new models, new varieties, new services and new features to seize the market share.
2, have their own characteristics
the catering speciality, to be competitive in a buyer’s market, in order to survive and develop, the characteristic is to include the food product features and service features, products and services of the combination of features, also includes dining environment atmosphere features.
in various grades of dining venues today, in service, not their meal immutable and frozen products, brands and characteristics, will be eliminated in competition out, forming their own food characteristics and not for distinguishing feature and features, but in order to meet consumers’ different psychological selection. If our food products, services, dining environment, tableware, facilities, atmosphere have their own characteristics, guests will come here.
3, pay attention to the word of mouth effect
due to the cost of the small and medium sized catering and capital is not too strong hotel is generally not for TV ads or large newspaper advertising, large restaurants and sometimes as part of advertising, we recognize that advertising is a work >