yesterday (May 5th) news, Taobao sale of counterfeit goods and the implementation of the relevant rules of the relevant rules have been formally changed. According billion state power network understanding, new regulations more stringent, mainly the two major changes, one is to add a "sellers selling fake pirated goods and the circumstances are serious, the identification of the situation, deliberately obscured or apply trademarks included, two is clear Taobao to remove counterfeit and pirated goods, illegal goods or delete the information the seller also doomed".

 

Taobao notification

is reported that the change of the rules was announced on April 26, 2016 notice of public notice, effective on May 3, 2016. The main changes are as follows:

first, sellers selling fake and pirated goods and the identification of the serious circumstances, increase a situation: the sellers deliberately hide or occlusion related information of goods, or otherwise avoid malicious platform regulating the sale of counterfeiting and piracy of goods, including but not limited to the trademark logo, deliberately obscured smear etc. the sale of counterfeit and pirated goods.

for example, there is a seller selling fake brand handbag, and deliberately in the merchandise display pictures will be its trademark in the mosaic, painting and other patterns and other forms of shelter, or deliberately hidden trademark information platform, to evade supervision. According to the new regulations, this behavior will be characterized as the sale of counterfeit, pirated goods and the circumstances are serious, each will be deducted 24 points.

billion state power network has learned, the original "sale of counterfeit and pirated goods and serious" only four kinds of cases: 1, the level of information to determine the seller or a store selling counterfeit and pirated goods; 2, the sale of counterfeit and pirated goods caused personal injury or property damage to consumers; 3, the seller sold the goods in accordance with the "taobao.com commodity quality sampling rule" provisions, the brand and copyright identification for sampling counterfeit and pirated goods; 4, many sellers selling fake and pirated goods and serious sellers (in 3 days in violation of third violations by the information level of judgment as 1 times.

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second, to further clarify the scope of counterfeit and pirated goods Taobao delete: members released counterfeiting and piracy of goods or information, including but not limited to the sale, warehouse and online sellers of counterfeit and pirated goods or delete information.

, that is to say, before the amendment, if members of the sale of counterfeit goods, Taobao will remove the release of counterfeit and pirated goods or information, including the sale of goods or in the warehouse and online information, and now the seller removed counterfeiting and piracy of goods or information can be spared.