Abstract: we have a relatively large number of traffic sources, we downloaded a few APP was nearly a billion level, we put the APP and WeChat account flow through. We rely on the amount of guidance has a relatively rapid growth, before the piece is separated.
hundred sister was originally a UGC content community, and later to do the new media, it is based on the content as a starting point, is how to do the content of the operation, which do the logic behind the contents of the operation.
today, please miss the new media leader, Wang Qin was born to chat with us.
rose 2 million 700 thousand
: do you think over head hunting when not sister account what is
Wang Qinsheng: I took over in March last year, the public account, was 110 thousand fans, and now the size of the account about two of the size of about 2 million 800 thousand.
we grow so fast there are two main factors:
first of all, we have a relatively large number of traffic sources, we downloaded a few APP was at the level of nearly billion, we put the APP and WeChat account flow through. We rely on the amount of guidance has a relatively rapid growth, before the piece is separated. Many companies APP and WeChat public numbers are separated, APP a set of content. We all share something in the APP to WeChat, the top will guide him to focus on WeChat public number, the WeChat public number and APP series.
second, we open up the content of WeChat and APP. Prior to our APP and WeChat public number two unrelated, WeChat public content is not derived from APP. We were working on the Internet to find some of their own related materials, such as other accounts to find some more explosive articles, or better material, direct forwarding. Now we are very fixed, hair APP content, the video has been proved easy to forward. Because the majority of WeChat public number or by forwarding, not on your original number of fans.
this is relevant to our strategy, we now put the WeChat public numbers as the core interests of the company, a lot of people think WeChat public numbers only your company’s external business, up just a bit better, if not it does not matter, but we don’t think so.
hunt head: new media companies do
value in it?
Wang Qinsheng: I think there are three values.
first brand value. Since to do their own brand, you need to give priority to their own fans and content to do a good job, and then forwarded to do high, do good reading.
second is the value of the amount of APP. Through your WeChat public number of active, for you to download the APP page guide more clicks, reading.
now WeChat public number, realized and is not so good as APP. After the opening of the WeChat public number, the flow is very easy to waste, unlike APP because a lot of involvement in the advertising alliance, through CPS is not too