titanium media note: 80 generation can be said to be accompanied by the growth of the Internet and the growth of Chinese. They have experienced how the development of the Internet industry? How to see, what they think? Titanium media author launched the "Internet growth" in the nest after the series of articles in the media exclusive series (titanium link: 贵族宝贝tmtpost贵族宝贝/author/baishuwo), this is the tenth part:

, search engine has an extremely attractive profit model, this model help search engine can earn pours.

like Google, love Shanghai search engines like selling ads, they are not keyword advertising pricing, but let the customer to pricing. This looks very silly, not everyone wants to buy low-cost advertising? But when the search engine for different customers through auction bidding for such as advertising, the situation is not the same. In order to obtain the corresponding advertising, advertisers can bid his opponent down, some popular keywords industry can be mentioned.

Fortunately,

 

search engine can help people locate in the vast network information required for Internet users, it is too easy to use, fast search engine has become the highest amount of Internet access applications. But as mentioned above, the search engine both in technology and infrastructure will need to consume a lot of resources, search engines also need good revenue to support its operations.

search engine is the main method to make money selling advertising, but the selling process is more complex. Search engines typically sell two types of advertising: advertising and display advertising keywords.

article describes some basic principle of search engine, this article to talk about the search engine is how to make money.

extended reading:

here to talk about the keyword advertising, because this is the core of search advertising. In your search, search engines will match your search terms and the corresponding advertising in the search results display, the corresponding advertisement is also displayed to the user. When a user searches for a keyword is often more concerned about related products, so this kind of advertisement orientation is very good. If you click on the ads, the search engine will from advertisers stored one click bid deduct account (CPC pay per click).

good to the search engine keyword advertising to attract customers, but to make a lot of money, only to sell a large number of hits is not enough, also need to sell a good price advertising is important. At this time the most exciting "PPC" mechanism to play its power.

search engine is the main method to make money selling advertising, but the selling process is more complex. Search engines typically sell two types of advertising: advertising and display advertising keywords.

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